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This site states the following, "The Triangle Areas Serta Superstore! 106 Bratton Dr." Our analyzers noticed that the web page said " SLEEP BETTER - FEEL BETTER - For Less." The Website also stated " Come Visit our Serta Superstore at 4042 Beside Cookout. We have extensively renovated the store and now have doubled our space to showcase our huge selection. The iComfort, featuring Cool Action Gel Memory Foam, is the fasted growing Mattress on the Market. Come visit us to see for yourself what makes this the Smartest, Coolest, and Best. Experience the Mattress Now difference." The website's header had Serta Mattress as the most important keyword. It was followed by iComfort, Memory Foam, and serta which isn't as highly ranked as Serta Mattress. The next words the site uses is Gel mattress. mattress was also included and will not be viewed by search parsers.